>>> Other costs

The different costs involved in setting up a website can seem complicated at first, so I have put together a guide to explain what to expect.

Web hosting is the online equivalent of paying annual ground rent for shop premises.

It means having an annual premium subscription with Squarespace who will provide the tools to build the website, 'host' or store all the settings, images and text for your website, and make your site accessible to internet users.

You will need to pay between approx. £150-200 + VAT per annum for a premium Squarespace subscription, depending on the package.

A domain name is the online equivalent of having a sign on the front of your shop which tells customers what the name of the shop is.

Your domain name is your website address (e.g. mywebsite.co.uk) and is a separate product to your website.

You will need to renew your domain every year at a cost of approx. £20 per year.

If you would like an email address matching your domain name you will have to pay for it separately. I recommend using Google's premium email service Google Workspace (formerly G-Suite). Prices per email account cost £5-6 per month on an ongoing basis. I can help set this up for you at a cost of £40.

To use an analogy, imagine you want to run a bakery...

>>> Pricing

My one-off flat fee Web Design Package tends to be between £900 - £1,250.

It includes:

Squarespace account set-up
Site design for a custom Squarespace site (no templates)
Up to ten webpages, including a blog with up to three posts, an events page with up to three events, and a portfolio with up to three projects
Advising on site structure
Basic copywriting assistance
Providing high-quality free stock images when needed (with occasional use of premium stock images at approximately £7 each, if required)
Providing graphics/icons for the site (if required)
Implementing basic SEO techniques to optimise the site and increase its chances of being indexed by search engines
Connecting your domain to the site
Legal pages such as a Privacy Policy page, using your content
Advising on how to make your site GDPR-compliant, including provision of a Cookie Policy page
Provision of a Website Terms and Conditions page
Up to two rounds of small revisions after initial first draft
Small, necessary tweaks after site launch
Being on email to answer any queries and guide you through the process

My fee will depend on the functionality you require and how many pages your site will consist of. Each site is different. Once you have sent me your website copy and site structure I will be able to finalise my fee with you.

I also offer the following add-ons:

Domain name purchase: £20
Custom email account set-up: £40
Squarespace email marketing set-up: £50

After site launch I would be happy to do website updates and maintenance for you at my hourly rate of £30 per hour. Many clients find this works well and is reasonable in terms of costs. It also means they don't have the learning curve of acquainting themselves with Squarespace, and therefore makes them more time-rich! But if you would like to do your own site updates after launch I also offer training on how to use Squarespace at my usual hourly rate of £30 per hour.

Please contact me if you have any further questions or if you would like me to put together a quote for you.

Marcella Design

Marcella Design

>>> Other costs

You would rent shop premises... +

You would put a sign on your shopfront... +

You would hire a builder/designer to fit the shop interior... +

>>> Pricing