To use an analogy, imagine you want to run a bakery...
The different costs involved in setting up a website can seem complicated at first, so I have put together a short guide to explain what to expect.
You would rent shop premises
Web hosting is the online equivalent of paying annual ground rent for shop premises.
It means having an annual premium subscription with Squarespace or Wix, who will provide the tools to build the website, 'host' or store all the settings, images and text for your website, and make your site accessible to internet users.
You will need to pay between £6 and £15 per month, billed annually, for a premium Squarespace or Wix subscription, depending on the package.
You would put a sign on your shopfront
A domain name is the online equivalent of having a sign on the front of your shop which tells customers what the name of the shop is.
Your domain name is your website address (e.g. mywebsite.co.uk) and is a separate product to your website.
You will need to renew your domain every year at a cost of approx £15 per year.
If you would like an email address matching your domain name you will have to pay for it separately. I recommend using Google's premium email service, G Suite, and prices per email account cost around £4.50 per month on an ongoing basis. I can help set this up for you at my hourly rate of £20 per hour.
You would hire or builder and/or interior designer to fit the shop interior
Using a web designer is the online equivalent of hiring an interior designer or builder to kit out your shop. You can pay me to set up your website, make it function smoothly and look good.
My fee tends to be between £400 - £600 and is payable on completion of the work.
- Squarespace or Wix account set-up
- Site design
- Advice on site structure
- Basic copywriting assistance
- Sourcing professional quality free stock images (occasionally it is necessary to purchase a stock image at approx £10 per image)
- Providing graphics/icons for the site (if required)
- Basic SEO to optimise the site and increase the chances of it being picked up by search engines
- Helping purchase and connect your new domain (or connect an existing domain)
- Small necessary tweaks after site launch
- Being on email to answer any queries and guide you through the process
My one-off flat fee will depend on the functionality you require, and how many pages your site will consist of. Each site is different. Once you have sent me your website copy and site structure I will be able to finalise my fee with you.
After site launch I would be happy to do website updates and maintenance for you at my hourly rate of £20 per hour.
Many clients find this works well and is extremely reasonable in terms of costs. It also means they don't have the learning curve of acquainting themselves with Squarespace or Wix, and therefore makes them more time-rich! But if you would like to do your own site updates after launch I also offer training on how to use Squarespace/Wix at my usual hourly rate of £20 per hour.